Consumer-Oriented Research of Jinxiu Yao Patterns for Women’s Bag Design

Xin Xiao , Xinyuan Wu 

Article
2026 / Volume 9 / Pages 849-883
Received 11 August 2025; Accepted 30 September 2025; Published 31 March 2026
https://doi.org/10.31881/TLR.2026.849

Abstract
This study aims to realise the modern transformation of Jinxiu Yao ethnic costume patterns through consumer-oriented design. By applying the Affinity Diagram (KJ) method, it collects and quantifies the demand characteris-tics of tourists in Yao-inhabited areas for leather bags, and classifies these attributes by priority. The research selects matching pattern elements, reconstructs them using shape grammar, and applies the distinctive cultural symbols in Jinxiu Yao embroidery patterns, such as animal motifs, plant symbols and totemic elements, to modern design. By aligning demand priorities with transformed patterns, it proposes design schemes for women’s leather bags targeting different income levels and regional preferences. The research results verify the effectiveness of the consumer-oriented model in stratifying and transforming traditional patterns, and construct a systematic path-way: “demand quantification – attribute deconstruction – cultural translation – design generation”. This study provides a feasible solution for the modernisation of traditional patterns, offers ideas for designing cultural prod-ucts with regional characteristics, and promotes the inheritance of Yao cultural genes as well as the integration of traditional craftsmanship with the contemporary market.

Keywords
Yao clothing, embroidery patterns, consumer-oriented, leather women’s bags