Research on Brand Packaging Design Based on Sustainable Textile Materials

Wei Yan

Article
2026 / Volume 9 / Pages 154-167
Received 3 June 2025; Accepted 21 July 2025; Published 23 January 2026
https://doi.org/10.31881/TLR.2026.154

Abstract
This study explores the feasibility and advantages of sustainable textile materials in brand packaging design. A control experiment was constructed using recycled polyester fiber, organic cotton, and bamboo fiber as the experimental group materials, while ordinary polyester fiber and conventional cotton were used as the control group materials. The evaluation was carried out using eight dimensions, including environmental protection performance, physical performance, and cost-effectiveness. A life cycle assessment model was established to quantify environmental indicators, while professional instruments and consumer research were employed to obtain data and use statistical methods were used for analysis. The results show that the experimental group outperforms the control group in terms of environmental performance, brand fit, consumer acceptance, and reuse rate; however, the cost-effectiveness and printing adaptability are slightly inferior. The research indicates that, although room for improvement can be observed in certain indicators, sustainable textile materials have the potential to replace traditional materials, which can effectively enhance the brand’s environmental image and market competitiveness, providing a theoretical and practical reference for the sustainable development of the textile packaging industry.

Keywords
renewable textile materials, brand packaging design, sustainable development, LCA