Innovation and Entrepreneurship Path of the Customised Clothing Industry Based on the Nanjing Brocade Technique

Ruobing Li , Yangyang Kou

Article
2025 / Volume 8 / Pages 478-507
Received 12 June 2025; Accepted 10 July 2025; Published 17 July 2025
https://doi.org/10.31881/TLR.2025.028

Abstract
This study investigates the integration of Nanjing Brocade techniques into the customised clothing industry to promote innovation and entrepreneurship. By analysing the cultural, technical, and market synergies between traditional craftsmanship and modern apparel customisation, the paper explores pathways for product, business model, talent, and marketing innovation. Utilising literature reviews, case analyses, and interdisciplinary methods, the study evaluates the cultural value compatibility, technological complementarity, and consumer demand alignment of the two sectors. Findings reveal strong market interest in customised clothing featuring Nanjing Brocade, with significant potential to enhance cultural expression and product uniqueness. However, challenges such as market volatility, inheritance of artisanal skills, talent shortages, and policy constraints are identified. To address these, the paper proposes strategies including market feedback mechanisms, increased investment in skill transmission, talent development incentives, and enhanced intellectual property management. The research concludes that the integration of Nanjing Brocade can enrich the cultural depth and market competitiveness of customised apparel, offering a sustainable path for preserving intangible cultural heritage. Future research should focus on digital innovation (e.g., AI-driven pattern generation) and integration models to enhance the fusion of traditional techniques with modern fashion.

Keywords
Nanjing Brocade, customised clothing, innovation, cultural heritage