Intelligent Clothing Design in Cultural Tourism – Fusion of Augmented Reality (AR) and Interactive Experience

Pengfei Li, Qiang Li, Qi Liu

Article
2025 / Volume 8 / Pages 569-592
Received 11 June 2025; Accepted 24 July 2025; Published 7 August 2025
https://doi.org/10.31881/TLR.2025.026

Abstract
This study aims to explore the integration strategy of smart clothing design and augmented reality (AR) technology in cultural tourism to enhance tourists’ interactive participation and cultural understanding. The study constructs a comprehensive assessment model based on subjective and objective empowerment and the TOPSIS method, designs three smart clothing-AR integration scenarios, and develops corresponding cultural tourism scenarios for empirical testing. This study conducted an empirical analysis through questionnaire surveys and behavioral data collection among 450 tourists from different age groups (18-60 years old) and diverse cultural backgrounds (spanning Asia, Europe, the Americas, and other regions)., combined with CRITIC empowerment and the TOPSIS ranking method, the experiential effect and technical performance of each fusion scenario are comprehensively evaluated. The experimental results show that Combination 1 scores centrally between 4-5 in visitor satisfaction, has the highest median cultural understanding, and a relative closeness of 0.832, which is better than Combination 2 (0.756) and Combination 3 (0.681); moreover, Combination 1 also performs better in objective indicators such as sensor stability and AR frame rate. The study concludes that the fusion of smart clothing and AR can effectively enhance the cultural tourism experience, which has application and promotion value but still needs to be further optimised in the aspects of sensor environment adaptability and in-depth integration of cultural content. The study provides theoretical support and practical reference for the digital upgrade of cultural tourism.

Keywords
cultural tourism, smart clothing design, AR, interactive experience integration, TOPSIS