Cross-Cultural Innovative Ski Wear Design from the Perspective of Cultural Symbol Translation

Lihui Ren, Chen Yang , Zhuguo Zhou

Article
2024 / Volume 7 / Pages 1346-1359
Received 20 October 2024; Accepted 13 November 2024; Published 19 November 2024
https://doi.org/10.31881/TLR.2024.161

Abstract
This article delves into the application of Morris’ semiotics in innovative clothing design, specifically focusing on constructing a model for the translation and regeneration of cultural symbols in ski wear. By meticulously examining the semantics, syntactics, and pragmatics of cultural symbols, it derives essential styling elements, structural components, and functional attributes for the design. Notably, the study also highlights the gap in research regarding the fusion of local elements into foreign-introduced products, such as ski wear. By exploring the current research status and development trends of cultural symbol theory within the context of innovative ski wear design, this study not only expands the scope of ideas for personalized innovative design of ski wear products but also discusses the potential for extending these conclusions to other types of clothing, thereby contributing to a broader understanding of innovative design practices across the apparel industry.

Keywords
cultural symbols, translation conversion, ski wear design