With legislative support, low-altitude tourism-an emerging economic model that merges general aviation and tourism-has shown significant development potential. Enhancing consumer willingness to spend is a crucial issue due to the high price point and associated risks, which complicate decision-making. Given the high-tech and premium nature of low-altitude tourism, consumers maintain stringent expectations for aircraft safety and cabin environmental comfort, such as the tactile quality of aviation textile interiors and the acoustic insulation performance of cabin fabrics, further complicating their choices. To address this, this research constructs a structural equation model based on the Stimulus-Organism-Response (SOR) to systematically investigate the influence pathways of multiple factors, including cost, security, experience, and service. Through a questionnaire survey and empirical analysis of 203 current low-altitude tourists in Hangzhou, the study finds that external cues significantly mediate through the flow experience, in addition to directly and positively influencing consumption willingness. Notably, a comfortable flight environment created by highperformance aviation textiles provides a crucial physical foundation for inducing the flow experience. The following strategic recommendations are proposed based on these findings: improve safety protocols to increase consumer trust; optimize cabin space design and the use of functional textiles to enhance immersive experiences; refine pricing strategies to improve perceived value for money; and enhance supporting service systems to increase overall satisfaction. These findings provide a theoretical foundation for low-altitude tourism businesses and related aviation manufacturing sectors (such as the aviation textile industry) to design marketing and product strategies.

low-altitude tourism, consumption willingness, stimulus-response theory, structural equation modeling, aviation textiles