Intangible cultural heritage clothing culture is an important component of China's national traditional culture. Moreover, it has a significant cultural value and inheritance status in the construction of China’s historical culture. As such, its cultural connotations have contributed to its large commercial development value. In the current commercialization process of intangible cultural heritage clothing culture, its core lies in innovation in protection and development in inheritance, which fully demonstrates the enthusiasm for exploring the deep integration of traditional culture and modern market. Moreover, this process is one of the main measures for protecting and inheriting intangible cultural heritage in China. Therefore, this study adopts a variety of research methods to summarize and analyze the advantages and disadvantages of the current commercialization path of intangible cultural heritage clothing culture from a practical perspective and real data. Then, it proposes a corresponding balance strategy between fashion management and traditional values, which can maximize the effective inheritance and protection of intangible cultural heritage clothing culture and develop its commercial value. Subsequently, the strategy can help achieve the dual growth of culture and economy and effectively aid in the development and construction of China's cultural industry. This exploration allows the research to have certain theoretical guidance value and practical reference significance.

intangible cultural heritage clothing, commercialization, balance strategy