Research on the Development of Fashion English Courses and the Cultivation of Cross-Cultural Communication Ability

Huiyu WEI
Article
2026 / Volume 9 / Pages 3596-3606
Published 25 April 2026

Abstract

Addressing the current inadequacy of English instruction in meeting the specialized demands of the textile industry, this study designs and evaluates a comprehensive Fashion English curriculum focused on textiles and apparel. The program systematically integrates specialized textile terminology, including the properties and processing of natural fibers like cotton and wool, advancements in weaving and fabric technologies, sustainable development in material sourcing, brand culture, and intercultural communication competencies. A randomized controlled trial was conducted with 60 undergraduate students, who were assigned to either an experimental group receiving the new curriculum or a control group following conventional instruction. After a 16-week intervention, the experimental group exhibited significant advancements over the control group in Fashion English proficiency-particularly in the mastery and application of domain-specific vocabulary related to textile technology and materials science-as well as in intercultural communication skills. These findings provide robust empirical evidence that deeply integrating language education with the specific professional requirements of the textile industry is a highly effective approach. This offers valuable implications for reforming English for Specific Purposes (ESP) curricula, preparing professionals to communicate effectively about textile products and processing from yarn to finished garment.

Keywords

fashion English, textiles, textile industry, sustainable development, intercultural communication