In the global apparel and textile industry, language is a critical tool for conveying the cultural and commercial value of garments and other fashion products. This study addresses a gap in research by moving beyond traditional advertising rhetoric to systematically analyze how English language styles directly influence consumer cognition and social identity related to fashion brands and their products. Employing an artificial intelligence-driven system that incorporates natural language processing and user behavior tracking, this research investigates consumer responses to three distinct language styles used in marketing apparel: high-end, trendy, and street. Through analysis of eye-tracking data, click patterns, and linguistic feedback, the study precisely measures how these language strategies shape consumer perception of brand-related cultural labels. The findings demonstrate that in the communication context of fashion design, specific linguistic choices can construct a product's identity and influence purchase intent, providing key insights for brand strategy within the competitive textile and fashion marketplace.

English language style, brand identity, fashion communication, consumer behavior, textile industry