In order to explore the impact of generative artificial intelligence (AIGC) on the design of online public service advertisements and how to respond. The article first summarizes the current development status and characteristics of AIGC technology and online public service advertising, and then deeply analyzes the profound impact of generative artificial intelligence on the design and development of online public service advertising from different dimensions. Research has shown that while AIGC significantly improves the creative efficiency of advertising content and enriches creative inspiration, it may also lead to challenges such as design homogenization and unclear responsibility attribution. Overall, its positive impact is dominant. Based on this, the study proposes operational response strategies from four aspects: coping psychology, talent cultivation, technology application, and value ethics, in order to guide the high-quality development of online public service advertising design in technological iteration and provide theoretical and practical references for relevant practices.

generative artificial intelligence, AIGC, online public service advertisements, public service advertising, advertising design